Great products are predicated upon a robust understanding of 2 things: a problem, and the person who has the problem. Product and business outcomes follow.
Discovery — our goal is to immerse ourselves into the world of your users so that we can properly empathize with their lived experiences as opposed to simply relying on aggregated nameless data.
Ethnography
In-field empathy and primary research
Problem definition
User research — every design decision we make is driven by real data made by real people.
Qualitative and quantitative research
Usability testing
Insight-driven design and prioritization.
Hypothesis generation and testing — we’ll help you step into the shoes of your users and make holistically informed business decisions driven by product and people.
Validated learning
MVP creation
Generative design thinking
Story mapping
User Experience — we iteratively craft interactions that allow for the most efficient, easy, and enjoyable experiences across your products.
User flow development
Lo-fi Prototyping
Information architecture
Wireframing
User Interface — through a cohesive design language we’ll bring your ideas to life and get something into your hands and the hands of your users as quick as possible.
Figma prototypes
Clickable hi-fi prototypes
Screen generation
Design systems — we believe in sustainable practices so we’ll work with you to create long lasting systems that will survive our engagement or evolve with our partnership.
Typography
Colors
Iconography
Reusable, flexible components
UX Engineering — our philosophy is the closer the cleaner, our designers work directly with engineers to advocate for the user at every step of the process while actually putting fingers to keyboards and writing front-end code.
Solutions architecture
HTML/CSS static screen generation
React & TypeScript