A case study.
Optimizing software businesses is a relay race. We help operating entrepreneurs build and optimize products that unlock business value gains through software and digitization.
Relay is a 0→1 product collective composed of designers, developers, and strategists focused on execution. We love building, and we do so sensibly.
We work with domain experts and non-technical companies to build digital solutions for vertical problems. Our work helps companies multiply existing value, drive significant gains in operating efficiency, all while opening new value streams through commercialization.
We build software that solves vertical challenges. Our model is iterative and practical, centered around a robust understanding of the problem we’re solving.
We build in several verticals—especially traditionally low-tech industries. These include: health and wellness, trucking and logistics, embedded commerce and payments, and construction and contracting.
Smart operation, meet smart execution.
Our ideal partners are domain experts, or involved in operating, acquiring, and transforming businesses. We prefer to build close to the market. And most importantly, we believe in partnerships built on trust.
We power these factors:
From idea to market—and no black boxes.
We adhere to the bus rule—if one of us gets taken out, can the project move forward seamlessly? This means rigorous documentation in simple language and seamless knowledge transfer.
And although we’re technical executors, we’re not a dev shop. As a product-minded team, we scope our work two ways: