What’s happening

You’re building a startup or new product from scratch — and you need a product to get to market.

• You’re an expert in the space, but not necessarily in product.
• You’re looking for a strategic partner, not just a team of engineers.
• You’ve secured initial funding to validate the concept.
• You’re eager to learn and receptive to feedback.

Your goal: Move quickly and sensibly to learn from the market and reach business goals—all while de-risking your business model.

Why it matters:

Going from 0 to 1 is ambiguous. There’s so much to build in so little time, and it’s often unclear whether you’re investing precious time and resources in the right direction.

Goals for early startups:

• Get to market quickly: De-risk through speed and agility
• Build something valuable: Gather as much validated learning as possible
• Pivot or persevere: Make directional decisions with confidence

What Relay can do

We’re your 0 to 1 Product Partners. We make early stage founders dangerous.

Relay is a team of startup founders, engineers, designers, and product strategists. Think of us as a backbone: we maintain discipline around all things product, giving you the space and confidence to build a valuable business.

• Continuity: This is a relay race, and we work as partners at the earliest stages. When it’s time to build your own team, we make the handoff as seamless as possible.
• Efficiency: Our focus is simple: help you build the right product as efficiently as possible. Sometimes this means not building software.
• Certainty: We drive clarity and discipline in the 0 to 1 space through principled process and rigorous communication.