We put product execution power behind great ideas. Our sweet spot is 0→1—building something new—and we work with early startups, domain experts, and niche industry leaders to build the products that bring their ideas to market.
Starting from scratch: we partner with founders, operators, and domain experts at the earliest stages to translate great ideas into great value-added products. This is true end-to-end work, including customer discovery, MVP testing, UI/UX design, full-stack development, go-to-market strategy, and even team development. Involvement varies—we do what’s best for the project, and each is unique.
Optimize an existing product or add new functionality. We can slot in as an execution team to figure out what will make an existing product better, design a solution, and expedite the build process. Think of us as an interim product team, a fractional CTO, or a product manager with exceptional execution power.
Smart execution for smart capital. If you’ve acquired or seeded SaaS companies—or plan to—and need a resource to build, we’re here to help. Whatever it takes to de-risk the portfolio and bring functional, cash-flowing products to market, we’re happy to dive in—whether supporting a technical team, taking the lead, or standing by as a go-to smart execution partner. We’ll help reduce time to market, cover the gap as you assemble an internal team, and hone in on product-market fit.
Add a new perspective. The Relay mindset is collaborative, multidisciplinary, empathy-focused, and problem-oriented. This can be a helpful resource to domain experts hoping to test or commercialize their ideas. Our partnership with the Ohio State University serves as an example: it’s immensely powerful for researchers to have a sounding board as they evaluate how—and if—they might bring their ideas to life.
De-risk investments. Product—design and software—isn’t a language everyone speaks. That’s okay. We’re happy to translate, evaluate, and add perspective to your potential investments. We know what’s needed to bring value to market, and we emphasize minimal viability. We have a sense of what’s needed to work, what’s too much, and what seems like a distraction because we’ve been there—as founders, startup engineers, and product consultants.
We structure compensation collaboratively to align incentives. Each project is unique. As a rule of thumb, we bill by time and materials. On some projects, we may seek an equity or revenue share partnership.
0→1 ideas inherently carry lots of risk. Relay’s product mindset aims to reduce risk by building minimally, conducting validated learning, and understanding the user deeply. It’s built into the way we work. We ship and iterate quickly and continuously, and we seek to understand value.
Ultimately, our goal is to efficiently build products fit to their market - products that solve real problems for real people.